TERMS AND CONDITIONS

Effective Date: February 8, 2026

1. Nature of the Website

This website is an independent, informational directory. It functions solely as a public reference resource that aggregates and displays business-related information obtained from publicly available sources.

No Affiliation, No Representation, No Audience Relationship, and Pass-Through Platform Disclaimer

This website and Platform do not represent, endorse, employ, certify, license, guarantee, recommend, sponsor, approve, supervise, manage, or control any business, contractor, service provider, advertiser, or listing appearing on the site.

The Platform further does not represent, endorse, employ, manage, certify, license, guarantee, or assume any relationship whatsoever with the customers, clients, leads, consumers, or end users of any listed business.

The Platform operates as a fully hands-off, passive, pass-through marketing and informational service only. Its sole function is to allow third-party businesses to display information submitted by them and to allow members of the public to view that information at their own discretion.

The Platform does not:

  • Direct, route, filter, curate, screen, qualify, or control audiences

  • Target, segment, or influence consumer behavior on behalf of any listed or unlisted business

  • Match users with service providers

  • Recommend one business over another

  • Track, manage, distribute, or assign leads

  • Facilitate contracts, negotiations, or transactions

  • Participate in communications between businesses and consumers

Any contact, inquiry, communication, engagement, or transaction that occurs between a consumer and a listed or unlisted business occurs independently of the Platform and outside of the Platform’s control.

The Platform does not act as an intermediary, broker, referral service, agent, representative, or facilitator between listed businesses and their customers. The Platform does not form, influence, or participate in any relationship—direct or indirect—between a business and its audience.

Users and site visitors acknowledge and agree that:

  • The audience accessing the Platform is not owned, managed, controlled, influenced, curated, or represented by the Platform

  • Any exposure provided by the Platform is non-exclusive, non-directed, non-targeted, and non-guaranteed

  • The Platform has no say, influence, authority, or responsibility over who views listings, who contacts a business, or whether any contact results in engagement

The Platform expressly disclaims any responsibility or liability arising from:

  • The existence of an audience

  • The composition, behavior, intent, or actions of users or consumers

  • Any claim that the Platform  “connected,” “introduced,” “referred,” or “influenced” a customer to engage a listed business

The Platform’s role ends at the passive display of third-party information. Any attempt to characterize the Platform as affiliated with, responsible for, or involved in the audience, customers, or clients of a listed or unlisted business is expressly rejected and disclaimed.

Audience Responsibility, Marketing Effort, and Search Engine Algorithm Disclaimer

Each listed and unlisted business acknowledges and agrees that it is solely and exclusively responsible for identifying, reaching, attracting, engaging, and converting its own target audience, customers, and clientele.

The Platform does not assume, and expressly disclaims, any responsibility for:

  • Audience targeting or segmentation

  • Customer acquisition strategies

  • Lead generation performance

  • Conversion outcomes

  • Business growth, demand, or revenue

Any exposure provided by the Platform is passive, non-directed, and informational only. The Platform does not guarantee that any particular audience will view, interact with, or respond to a listing.

The only potential influence affecting the visibility, discoverability, or placement of listings may result from independent third-party systems, including but not limited to:

  • Search engines

  • Indexing tools

  • Crawlers

  • Ranking systems

  • Algorithms operated by companies such as Google or other search platforms

The Platform does not control, manage, manipulate, override, influence, or guarantee how third-party search engines index, rank, display, suppress, promote, or interpret content. Any traffic, visibility, or discoverability resulting from such systems is determined solely by those third parties and their proprietary algorithms, not by the Platform.

Listed and unlisted businesses expressly acknowledge that:

  • Search engine behavior is outside the Platform’s control

  • Algorithm changes may increase, decrease, or eliminate visibility at any time

  • No representation or guarantee is made regarding rankings, impressions, traffic, clicks, or exposure

Accordingly, listed or unlisted businesses agree that any reliance on search engine performance, organic visibility, or perceived discoverability is undertaken at their own risk, and the Platform shall not be held responsible for any outcome related to third-party algorithmic behavior.

The Platform’s role is limited to making submitted information available in a neutral format. All marketing success, audience reach, and customer engagement remain the sole responsibility of listed and unlisted businesses.

Inclusion of a listing does not imply approval, recommendation, or verification of any kind.


2. No Business Relationship

This website is not a service provider, broker, agent, contractor, or intermediary.

No contractual, fiduciary, employment, partnership, joint venture, or agency relationship is created between:

  • the website operator,

  • any listed or unlisted business, or

  • any user of the website.

Any interaction, communication, transaction, or dispute between users and listed businesses occurs entirely outside this website and without involvement of the website operator.

Listing Presentation, Platform Discretion, and Non-Preference Disclaimer

Listing appearance, content depth, images, structure, and presentation may vary based on information availability, completeness, public data sources, or marketing enhancements performed by or on behalf of the listed business, and do not indicate endorsement, preference, recommendation, partnership, or affiliation by the Platform.

The Platform reserves the right, at its sole discretion, to add, supplement, organize, or display publicly available business information for informational or administrative purposes, including but not limited to business names, service categories, locations, publicly accessible descriptions, images, or links.

Such additions are made solely to improve informational accuracy, completeness, or usability of the directory and are not intended to confer preferential treatment, enhanced visibility, competitive advantage, or implied endorsement of any business.

The Platform does not guarantee equal presentation across listings and does not represent that all listings will contain the same level of detail or enhancement. Any variation in presentation reflects differences in available information, user participation, or marketing completeness, not bias, favoritism, or influence by the Platform.

Where a business has claimed, created, or submitted its own listing, the Platform will not alter, modify, enhance, edit, or supplement the content of that listing without the express written request or authorization of the listed business. Administrative or technical adjustments necessary for formatting, security, or platform functionality do not constitute content alteration.


3. Public Information Disclaimer

All listings are compiled from publicly accessible information, which may include but is not limited to:

  • publicly indexed business directories

  • mapping platforms

  • public websites

  • user-submitted public content

  • publicly visible contact information

The website does not claim ownership of this information and does not guarantee its accuracy, completeness, or timeliness.

Information may be outdated, incomplete, or incorrect.


4. No Verification or Due Diligence

The website does not verify:

  • licensing

  • insurance

  • qualifications

  • credentials

  • legal compliance

  • availability

  • pricing

  • business status

  • reputation

  • service quality

Users are solely responsible for conducting their own independent research and due diligence before engaging with any listed business.


5. No Endorsement or Recommendation

Appearance on this website must not be interpreted as an endorsement, ranking, recommendation, or evaluation.

Listings may appear:

  • in no particular order

  • based on publicly available data

  • based on geographic relevance

  • based on editorial discretion

The website reserves the right to include, exclude, modify, or remove listings at its sole discretion without notice.


6. User Responsibility

Users acknowledge and agree that:

  • reliance on any information on this website is entirely at their own risk

  • the website operator assumes no responsibility for decisions made based on directory content

  • any damages, losses, disputes, or claims arising from interactions with listed businesses are solely between the user and the business


7. Limitation of Liability

To the fullest extent permitted by law, the website operator disclaims all liability for:

  • direct or indirect damages

  • loss of profits or revenue

  • service disputes

  • misrepresentation by third parties

  • business failures

  • errors or omissions in listings

  • reliance on published information

Under no circumstances shall the website operator be liable for any claim exceeding $0.00.


8. Indemnification

Users agree to indemnify and hold harmless the website operator from any claims, liabilities, damages, costs, or expenses arising from:

  • use of the website

  • interactions with listed or unlisted businesses

  • violation of these Terms

  • reliance on directory information


9. Intellectual Property

The website layout, design, compilation, and original content are protected by applicable intellectual property laws.

Third-party business names, trademarks, logos, and references belong to their respective owners and are used solely for identification purposes.


10. Changes to Terms

These Terms may be updated at any time without notice. Continued use of the website constitutes acceptance of the most current version.


11. Governing Law

These Terms shall be governed by the laws of the applicable jurisdiction without regard to conflict-of-law principles.


PRIVACY POLICY

Effective Date:

February 8, 2026


1. Overview

This website operates as a public informational directory. Protecting user privacy is important, and this policy explains how information is collected, used, and disclosed.


2. Information We Do NOT Collect

This website does not knowingly collect:

  • sensitive personal data

  • financial information

  • government identifiers

  • private communications

  • account credentials

There are no user accounts and no required submissions to access content.


3. Public Business Information

Business listings may include:

  • business names

  • publicly listed phone numbers

  • publicly available websites

  • publicly visible addresses

  • publicly available ratings or reviews from third-party platforms

This information is sourced from publicly accessible data and not from private records.


4. User Data Collection

The website may automatically collect limited technical information such as:

  • IP address

  • browser type

  • device type

  • pages viewed

  • referral source

This data is used only for analytics, security, and site performance and is not used to identify individual users.


5. Cookies

Cookies may be used for:

  • analytics

  • basic site functionality

Users may disable cookies through browser settings.


6. Third-Party Services

The website may reference or link to third-party services, including:

  • mapping platforms

  • analytics providers

  • external business websites

The website does not control and is not responsible for third-party privacy practices.


7. No Sale of Personal Data

The website does not sell, rent, or trade personal data.


8. Data Accuracy and Removal Requests

Because listings rely on public information:

  • accuracy is not guaranteed

  • updates may lag behind real-world changes

Requests to update or remove listings may be reviewed but are not guaranteed.


9. Children’s Privacy

This website is a general-audience informational directory and is not designed for, directed to, or intended for use by children or minors under the age of thirteen (13).

The website does not knowingly collect, solicit, request, store, process, or retain any personal information from children under 13 years of age, as defined by the Children’s Online Privacy Protection Act (COPPA) or any similar or successor legislation.


No Intentional Targeting of Minors

  • The website does not target children as an audience.

  • The website does not publish content intended to appeal specifically to children.

  • The website does not offer games, interactive features, child-oriented services, or incentives designed to attract minors.

Any access by a minor is incidental and unintended.


No Collection of Child Personal Data

The website does not knowingly collect:

  • names of children

  • contact information

  • location data tied to a minor

  • user profiles

  • account registrations

  • communications from minors

The website does not require user accounts, logins, or submissions to access content.


Public Information Disclaimer as to Minors

Business listings may include publicly available business contact information. This information is associated with business entities, not individuals or children, and is obtained from public sources.

The website does not intend to display, collect, or publish personal information relating to children, and any such appearance would be incidental, unintentional, and derived solely from public records.


Parental Responsibility

Parents and legal guardians are solely responsible for:

  • supervising their children’s internet usage

  • restricting access to age-inappropriate content

  • preventing minors from accessing websites not intended for children

The website assumes no responsibility or liability for access by minors where such access occurs without the website’s knowledge or intent.


Notice and Removal Procedure

If a parent or guardian believes that information relating to a child under 13 has appeared on the website in error, they may contact the website using the provided contact method.

Upon receiving a verifiable request, the website will review the claim in good faith and, where appropriate, remove the information within a reasonable timeframe, without admitting fault or liability.


No Waiver or Admission

The inclusion of this policy does not constitute:

  • an admission that the website collects data from minors

  • an acknowledgment that minors are a target audience

  • a waiver of any legal rights or defenses

The website expressly disclaims any obligation beyond what is legally required under applicable law.


Jurisdictional Compliance

This policy is intended to comply with:

  • the U.S. Children’s Online Privacy Protection Act (COPPA)

  • applicable state privacy laws

  • other relevant child-protection regulations where required

In jurisdictions where additional obligations may apply, the website’s obligations are limited to the extent legally mandated.


10. Policy Updates

This Privacy Policy may be updated periodically. Continued use of the website constitutes acceptance of any revisions.


11. Contact

For privacy-related inquiries, users may use the contact method provided on the website.

Right to Refuse, Modify, or Remove Listings

This website reserves the absolute right, at its sole discretion, to refuse, modify, restrict, suspend, or remove any listing or content for any reason or no reason at all, at any time, with or without notice.

The website is under no obligation to include, maintain, explain, justify, or provide notice regarding the inclusion or removal of any listing.

Listings may be removed or declined without warning, without explanation, and without liability of any kind to the listed party or any third party.

No listing constitutes a right, entitlement, guarantee, or expectation of continued inclusion on this website.

Use of Website Name and Branding

“North GA Driveways Directory,” “North GA Driveways Directory,” and any similar naming variations used on this website are descriptive titles, or editorial identifiers used solely for the purpose of identifying the subject matter and geographic focus of this informational directory.

The use of such names does not imply the existence of a registered legal entity, limited liability company, corporation, partnership, or formal business organization operating under that name.

This website is not required to form, register, or operate as a legal entity in order to use a descriptive, editorial, or trade name for publication, advertising, branding, or informational purposes.

The website expressly reserves the right to use its chosen name in connection with:

  • publishing public information

  • operating an informational directory

  • advertising the website itself

  • search engine indexing and optimization

  • branding and promotional materials

Such use is lawful, non-deceptive, and intended solely to describe the subject matter of the website.

Nothing on this website represents or implies that “North GA Driveways Directory” is a service provider, contractor, or operating business entity offering driveway, grading, paving, or construction services.

Any resemblance between the website name and the name of any existing business entity is coincidental or descriptive in nature and does not create affiliation, endorsement, or confusion as to source.

ADDITIONAL DISCLAIMERS REGARDING BRAND NAME, TRADEMARK STATUS, AND INDUSTRY CLASSIFICATION

1) Platform Classification: Product / Service Only

North GA Driveways Directory (the “Platform”) is a digital product and service providing listing, advertising, and informational directory functionality. The Platform exists solely to display information submitted by third parties and to provide users a means to view, search, and contact those third parties.

The Platform is not a construction company, contractor, subcontractor, trade service provider, broker, referral service, lead broker, staffing agency, or other related service. The Platform does not perform contracting work, provide professional opinions, supervise projects, manage job sites, provide bids, set prices, negotiate terms, or participate in the formation, performance, or enforcement of agreements between users and listed businesses.

Users acknowledge that the Platform is comparable to a listing directory / advertising medium / software service, and that any interaction or transaction with a listed business occurs independently of the Platform.


2) Exhaustive Standard of Care Disclaimer (Users Cannot Hold This Platform to "Company” Standards)

Because the Platform is a product/service and not an operating services company, users agree that the Platform cannot and will not be held to standards of care, duties, obligations, or professional expectations that may apply to service providers such as construction companies, contractors, licensed trades, brokers, agencies, or other operating businesses.

Without limiting the foregoing, users specifically acknowledge and agree that the Platform is not held to and does not assume any duty of care or standard of performance relating to:

  • Workmanship, job quality, project outcomes, or customer satisfaction of any listed business

  • Licensing, permitting, insurance, bonding, compliance, or credentialing of any listed business

  • Trade practices, safety practices, jobsite supervision, or code compliance

  • Pricing accuracy, estimates, bids, schedules, delivery timelines, or availability

  • Background checks, reputation checks, dispute history, criminal history, civil claims, or complaints

  • Truthfulness, completeness, or accuracy of any listing, claim, photograph, review, testimonial, badge, marketing statement, or service description

  • Service area accuracy, business legitimacy, or “in business” status of a listed provider

  • Vendor performance, subcontractor relationships, staffing, or reliability

  • Refunds, warranties, guarantees, chargebacks, deposits, cancellations, or contract enforcement between users and listed businesses

  • Communications between users and listed businesses (including missed calls, unreturned messages, or misrepresentations)

  • User expectations about value, results, outcomes, or suitability of services

Users agree that attempting to apply “company” standards to a directory-style product is unreasonable and inconsistent with the Platform’s purpose, and users waive any claim asserting that the Platform owed such duties.


3) “As-Is” / “As-Available” / No Warranty

The Platform is provided on an “AS IS” and “AS AVAILABLE” basis. The Platform makes no warranties of any kind, express or implied, including without limitation implied warranties of merchantability, fitness for a particular purpose, accuracy, reliability, availability, non-infringement, or that use of the Platform will produce any particular results.

The Platform does not warrant that:

  • Listings will be accurate, complete, current, or error-free

  • Any listed business will respond, be available, or provide services

  • Use of the Platform will increase revenue, leads, rankings, SEO results, or business outcomes

  • The Platform will be uninterrupted, secure, or free of technical issues


4) No Duty to Verify, Investigate, Monitor, or Police Listings

The Platform has no obligation and assumes no responsibility to verify, investigate, monitor, evaluate, validate, screen, background-check, credential-check, or police any listing or listed business, including any claims regarding licensing, insurance, bonding, experience, pricing, service area, availability, reviews, quality of work, or legal compliance.

Any tools, categories, search results, placement, tags, badges, “featured” labels, or listing order that may appear on the Platform are for display/organizational purposes only and do not constitute approval, endorsement, certification, or verification.


5) No Endorsement, No Recommendation, No Guarantee

Inclusion of any business on the Platform does not constitute an endorsement, recommendation, certification, warranty, or guarantee of the business or its services. Users are solely responsible for conducting their own due diligence, including verifying licensing, insurance, references, written estimates, and contract terms.


6) No Agency, Partnership, Employment, Referral, Brokerage, or Fiduciary Relationship

Use of the Platform does not create and shall not be construed to create any agency, partnership, joint venture, employment relationship, brokerage relationship, referral relationship, or fiduciary duty between:

  • The Platform and any listed business;

  • The Platform and any user; or

  • Any listed business and any user.

No listed business has authority to bind the Platform or represent the Platform in any manner. The Platform does not act on behalf of any user or any listed business.


7) User Assumption of Risk

Users acknowledge and agree that any decision to contact, hire, contract with, pay, or otherwise engage a listed business is made at the user’s sole risk. Users assume full responsibility for:

  • Selecting a provider

  • Negotiating scope and pricing

  • Verifying credentials

  • Ensuring proper contracts and permits

  • Assessing safety and code compliance

  • Managing disputes, refunds, and performance issues


8) User Submissions, Authority, and Responsibility for Listing Content

By submitting a listing or content to the Platform, the submitting party represents and warrants that:

  • They have the legal authority to submit the listing and any included information;

  • The information is accurate to the best of their knowledge;

  • The content does not violate any law or the rights of any third party; and

  • They are solely responsible for the listing’s content and any claims made within it.

The Platform may remove, modify, reject, suspend, or delete any listing at any time in its sole discretion, with or without notice, and without assuming any obligation to do so.


9) Indemnification

Users, visitors, and listed businesses agree to defend, indemnify, and hold harmless the Platform, its owner, affiliates, officers, agents, contractors, and representatives from and against any and all claims, demands, causes of action, damages, losses, liabilities, penalties, judgments, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to:

  • Their use of the Platform

  • Their submitted listing(s), content, claims, or representations

  • Any dispute, transaction, or interaction between a user and a listed business

  • Any alleged injury, property damage, financial loss, or dissatisfaction relating to services performed by a listed business

  • Any alleged misrepresentation or omission in a listing

  • Any violation of law, regulation, licensing requirements, advertising rules, consumer protection standards, or industry requirements by a listed business

  • Any claim that the Platform should be treated as a contractor, broker, agent, referral service, or responsible party for third-party services

This indemnification obligation survives termination of use of the Platform.


10) Limitation of Liability

To the maximum extent permitted by law, the Platform shall not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including but not limited to loss of profits, loss of business, loss of revenue, loss of goodwill, reputational harm, service interruption, data loss, project failure, delays, or costs of substitute services, even if advised of the possibility of such damages.

To the maximum extent permitted by law, in no event shall the Platform’s total liability for any claim arising out of or related to the Platform exceed:

  • the total amount paid by the user to the Platform in the twelve (12) months preceding the event giving rise to the claim, or

  • zero dollars ($0.00) if the user paid no fees.

11) Trademark & Name Usage Disclaimer

North GA Driveways Directory is the name of a marketing product and service and is used solely as a descriptive brand identifier for the Platform. The name “North GA Driveways,” “North GA Driveways Directory,” and any similar naming variations are not registered trademarks and are not represented as registered trademarks with the United States Patent and Trademark Office (USPTO) or any state trademark registry.

Nothing on the Platform shall be construed as asserting exclusive trademark rights, service mark rights, or ownership rights over the words “North,” “Georgia,” “GA,” “Driveways,” or "Directory" or any combination thereof beyond their use as a product name for this Platform.

The Platform does not claim to be the sole provider, authority, or official source for driveway-related services in North Georgia.


12) No Trademark Infringement or Exclusivity Claims

The Platform makes no claim that its name, branding, or terminology is unique within the construction, driveway, paving, excavation, or related industries. Any similarity to business names, trade names, assumed names, or descriptive industry language used by third parties is coincidental and does not imply affiliation, endorsement, sponsorship, or ownership.

Use of the Platform does not grant users or listed businesses any trademark rights, exclusivity, territorial protection, or priority over similar naming used by others.


13) Marketing Service Classification

The Platform operates solely within the marketing, advertising, and digital directory industry. It does not operate within the construction, driveway installation, paving, excavation, landscaping, or any trade or skilled labor industry.

The Platform’s services are limited to:

  • Digital advertising exposure

  • Online business listings

  • Marketing visibility

  • Informational display of third-party, public business data

The Platform does not provide trade services, labor, physical goods, or professional construction-related services.


14) Separation of Industries & Audiences

Users acknowledge that the Platform serves two distinct audiences operating in two entirely separate industries:

  1. Business Owners / Service Providers
    Who use the Platform as a marketing and advertising service to promote their independently owned businesses.

  2. Consumers / End Users
    Who use the Platform as an informational directory to discover potential service providers.

The Platform does not merge, bridge, manage, or supervise interactions between these audiences and does not act as an intermediary, broker, or representative for either party.

This separation is fundamental to the nature of the Platform, and users agree that no duties, obligations, or standards applicable to construction companies, referral agencies, or professional service firms apply to the Platform.


15) No Confusion of Role or Industry

Users agree not to mischaracterize, represent, or imply that the Platform:

  • Is a contractor, builder, paving company, or service provider

  • Is affiliated with or endorsed by any trade organization or licensing authority

  • Screens, approves, certifies, or regulates listed businesses

  • Guarantees service quality, pricing, timelines, or outcomes

Any such misrepresentation by a listed business constitutes a material violation of these Terms.


16) No Implied Official Status or Authority

The Platform is not an “official” directory, government resource, trade registry, or regulatory authority. It does not issue licenses, certifications, approvals, ratings, or compliance determinations.

Any perceived authority or trust attributed to the Platform by users is informational only and does not create legal responsibility or heightened standards of care.


17) Marketing Service Payment & Value Disclaimer

Whether a listing is free or paid, users acknowledge that:

  • Any value derived from the Platform is marketing-related only

  • Results such as leads, calls, jobs, rankings, revenue, or conversions are not guaranteed

  • Placement, visibility, or exposure does not imply preference, endorsement, or success


18) No Reliance Disclaimer

Users agree that they do not rely on the Platform for:

  • Professional advice

  • Contractor recommendations

  • Safety determinations

  • Legal, financial, or regulatory guidance

Any reliance on the Platform beyond its role as a marketing and informational product is unreasonable and undertaken at the user’s own risk.


19) Cumulative Effect Clause

All disclaimers, classifications, limitations of liability, and indemnification obligations set forth in these Terms shall apply collectively and cumulatively. No single provision shall be interpreted in isolation or construed to expand the Platform’s duties beyond its role as a marketing and directory service.

Common Law Priority of Use & Commercial Rights Notice

This Platform operates in accordance with established principles of United States common law, including priority of use in commerce and rights arising from bona fide commercial activity and advertising.

To the extent applicable under federal and state law, rights in a trade name, service name, brand identifier, or commercial designation may arise through first use in commerce, first public advertising, and continuous public association with goods or services. Such rights may exist independently of, and prior to, formal business entity formation, assumed name registration, or corporate filing.

The Platform reserves all lawful rights associated with its commercial use, advertising history, and public market presence. The existence or formation of a subsequent business entity using a similar or identical name does not, by itself, supersede prior established rights under applicable common law principles.

Nothing on this Platform shall be construed as:

  • An admission of infringement,

  • A concession of naming priority,

  • A waiver of any established commercial rights,

  • Or a recognition of any competing claim absent lawful determination.


User & Listed Business Acknowledgment

By accessing, using, listing on, advertising with, or otherwise interacting with this Platform, whether as a user, listed business, advertiser, or third party, you acknowledge and agree that:

-The Platform may possess rights arising from prior use in commerce and advertising.

-Business formation dates alone do not determine commercial priority under applicable law.

-Any dispute regarding naming, branding, or commercial designation shall be governed by applicable law and resolved through appropriate legal channels.


Indemnification

To the fullest extent permitted by law, users, listed businesses, advertisers, and third parties agree to indemnify and hold harmless the Platform, its owners, operators, affiliates, and successors from and against claims, liabilities, damages, or expenses arising out of:

  • Their own representations, branding, or commercial conduct;

  • Misuse of the Platform;

  • Or disputes initiated by such parties that lack legal merit under applicable commercial and trademark principles.


Reservation of Rights

All rights, whether arising under common law, statutory law, or principles of unfair competition, are expressly reserved.